Playtime! – Web 2.0 giants such as Target, have announced that they are interested in the possibilities offered by NFTs and the metaverse. However, for now these announcements are not accompanied by action. On the other hand, Hong Kong company Animoca Brands is discreetly developing its portfolio in the ecosystem of crypto games and the metaverse.
Animoca Brands: From Game Developers to Venture Capital Investors
Originally, Animoca Brands was a company founded in 2014 by Yat Siuoriginally specialized in mobile game development. From 2018Yat Siu decided that his company should start a partly the headquarters its activities in specialized in blockchain games. On the maturity scale of this domain, Animoca brands should be considered as visionary and forerunner.
As of 2018, Animoca Brands has raised millions of dollars after various rounds of financing. Besides, there is completed its last fundraiser last October for the amount of 65 million dollarsand wears his estimated at more than 2 billion dollars.
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Operational and future projects
The rapid growth of Animoc it is also explained by that the success of blockchain games whereby she investedand in his own way own promising projects. Indeed, Animoca shows versatility in using your starting skills who are video game developers for increase your position in crypto games.
Blockchain games in which Animoca has invested
Inevitably, when it comes down to it projects financed by Animoca which have had a strong membership since then, is worth mentioning Sandstone. This platform offers a real playground built on ethereum blockchainopening an era open and decentralized metaverse.
Furthermore, the company has invested in Sky Mavis which is the origin of the popular NFT game play to earn Axie Infinity.
Finally, the company invested in projects related to crypto games and the code NFT and especially in blockchain infrastructure. In this capacity, she supported the company Strong or even Polygon i Flow.
Projects developed by Animoca Brands
First of all, REVV Motorsport is a series of motor vehicle racing game (cars, motorcycles) based on blockchain. In addition, Animoca has developed a sign utility, REVV which allows players tobuying, designing or trading vehicles. REVV tokens are cross game i.e. they can be transferred to another blockchain game from the Series. Also, I can allow participate in the tournament organized on the platform.
These play to earn the games they have everything to become important crypto games. In addition, the exchange AscendEX just came from support the project by agreeing to the list of REVV.
On the other hand, the other a very promising blockchain game project developed by Animoca Brands, so called Crazy defense heroes should be closely monitored. This type of game defensive RPG the developer adjusted it so that turned into a game for money. Therefore, Animoca has integrated a token, the TOWER which players can earn by enjoying the game for free.
Finally, another series of blockchain games signed by Animoca Arc8. This game can be compared to Award platformwell known to millennials – deleted as of 2019 – WHO offered players a chance to win virtual currency for which it could then be exchanged presents. Indeed, in Arc8 users can have fun in different arcade games and conquer sign games, GMEE.
Animoca lives its success story thanks to play to earn
According to the financial disclosures of Animoca Brands, company finances experienced a considerable growth from January to September 2021. First, investment income amount according to the company up to a total of approx. 530 million dollars.
Then cryptocurrency reserves are owned by the company estimated eye 15.9 billion dollars. According to the letter of the founder, Yat Siu, these reserves can be considered as full share of cash companies:
“The pool of digital assets belonging to the Animoca Brands ecosystem of products and platforms (REVV, SAND, TOWER and GMEE and can be considered our treasury) has grown from a value of approximately US$2.9 billion at the end of September 2021 to approximately US$15.9 billion at the end of November 2021, which is more than a fivefold increase in just two months. »
Yat Siu, founder of Animoco – Source: Medium
With regard to the explosion SAND price exchange rateit is easy to understand that it is the amount of these reserves has increased sharply. Furthermore, last October on the occasion of “Hong Kong Business International Awards” the company received first prize in the media and entertainment category.
Finally, Animoca Brands will certainly have to compete with significant competitors. It should be mentioned as an example Galaxy Interactive which just raised $325 million to stay in the race for the metaverse, and that of digital entertainment more broadly.
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